The Offer
ANTI TAR is a 3rd generation cigarette tar filter brand made in Singapore. The flagship product is the TripleGuard (AT470) — a disposable 3-stage filter that attaches to any standard cigarette and collects material in a visible clear chamber during use. The customer can see what the filter collects. This is the primary conversion driver and what no competing filter offers.
Bundle-2 · 100 filters
highest AOV option
antitar.com
worldwide
Why this offer converts
- The clear chamber is the hook. The visual of dark liquid collecting in the filter during a single cigarette creates an immediate visceral reaction. This makes video, before/after content, and demo-style promotion highly effective
- Large unserved market. 34+ million adult smokers in the USA. The vast majority have never used an aftermarket cigarette filter. Low market saturation means less ad fatigue than mainstream health products
- Recurring purchase behaviour. A pack-a-day smoker uses one box every 8-10 days. Customers who convert typically reorder. High lifetime value relative to acquisition cost
- Strong guarantee reduces buyer resistance. 365-day satisfaction guarantee on all products. This is a genuine, generous guarantee that removes the main barrier to first purchase
- 3rd generation technology differentiator. Competing products (TarGard, Nic-Out, TarBar) all use 1st generation single-stage designs. ANTI TAR is the only 3-stage filter with a visible chamber. Easy to position as the superior option
- Cannabis / joint smoker crossover. The filter works for joints and hand-rolled cigarettes too. This opens the substantial cannabis accessory market as an additional segment
Commission & Payout
| Sale Type | Your Commission | Example Payout (per sale) |
|---|---|---|
| Front-end — Bundle-2 ($72) | 50% | $36.00 |
| Front-end — Bundle-4 ($132) | 50% | $66.00 |
| Front-end — Bundle-6 ($180) | 50% | $90.00 |
| Upsell / Downsell (back-end) | 30% | Varies by offer |
Cookie duration: 30 days. If a visitor clicks your link and purchases within 30 days, you earn the commission — even if they do not purchase on the first visit.
Payout schedule: Bi-Weekly. Managed through your BuyGoods or Digistore24 account dashboard. Minimum payout threshold applies — check your network dashboard for current terms.
EPC and conversion data
Current offer EPC and conversion rate are available in your BuyGoods or Digistore24 dashboard under the ANTI TAR offer listing. If you need benchmark data before applying, contact us directly at [email protected] and we can provide current figures under NDA.
Refund policy context: ANTI TAR offers a 365-day satisfaction guarantee. While this is generous to customers and reduces purchase resistance significantly, it does mean the refund window is longer than most offers. In practice, refund rates have been low given the product's strong reviews and visible performance. Commissions are subject to standard refund clawback per BuyGoods/Digistore24 network terms.
Get Your Affiliate Links
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Replace CAMPAIGNKEY with
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fb_cold_trafficSales Funnel Overview
Understanding the funnel helps you decide where to send traffic and what to say at each stage.
Traffic recommendation: Send cold traffic to the TSL (sales page) link. Send warm traffic and email lists to the DTC (direct to cart) link. Retargeting campaigns typically perform better with DTC.
Promotional Guidelines
These guidelines protect you, protect ANTI TAR, and keep us compliant with advertising platform policies and regulatory requirements. Please read them before creating any promotional material.
- ANTI TAR uses 3-stage filtration technology
- The clear chamber shows what the filter collects during use
- ANTI TAR is 3rd generation — most filters are 1st generation
- The filter attaches to standard cigarettes
- The filter collects material visible in the clear chamber
- ANTI TAR is made in Singapore from food-grade materials
- 365-day satisfaction guarantee
- 6,300+ orders fulfilled worldwide
- 4.9 star rating on antitar.com
- Ships from local US warehouse in 2-5 days
- Reduces tar reaching your lungs
- Breathe easier / cleaner lungs
- Reduces health risks of smoking
- Safer smoking / healthier smoking
- Helps with COPD, cancer, or any disease
- Removes X% of harmful chemicals
- Doctor-recommended or clinically tested
- Reduces nicotine addiction or withdrawal
- Any claim about lung function or respiratory health
- FDA-approved or FDA-evaluated
On customer testimonials
Customer testimonials used in promotional material must include a clear disclaimer: "Individual experience. Results vary. Not a typical result." Do not use testimonials without this disclaimer. Do not use testimonials that imply health outcomes (e.g. "my lungs cleared up") in your own ad copy or landing pages — these create regulatory exposure for both you and ANTI TAR.
On before / after content
Before/after content showing the clear chamber filling up during use is allowed and effective — this is a feature demonstration, not a health claim. Before/after content implying improved health outcomes (e.g. "before: damaged lungs, after: healthy lungs") is not permitted.
On pricing claims
Use current prices from antitar.com. Do not guarantee pricing or claim specific discount percentages unless confirmed with us — prices may change.
Prohibited Traffic Methods
Violations of these restrictions will result in immediate commission reversal and removal from the ANTI TAR affiliate programme. These rules exist to protect our brand, our paid search investment, and our customers. They are non-negotiable.
You may not bid on our brand keywords in Google Ads, Bing Ads, or any other paid search platform. This includes exact, phrase, and broad match variants of: "ANTI TAR", "antitar", "anti tar filter", "antitar.com", and any combination or variation of these terms. Bidding on our brand name takes traffic we have already earned and paid for, inflates our own CPC, and earns you commission on sales we would have made anyway without your involvement.
You may not register or use domain names that are misspellings, phonetic equivalents, or visual variations of ANTI TAR or antitar.com — for example: antiitar.com, anti-tar.com, antitarr.com, antitar.net or similar. You may not use these domains to redirect traffic to your affiliate links. Customers searching for us directly should reach us directly — not an affiliate redirect.
You may not use cookie stuffing, cookie dropping, forced clicks, invisible iframes, or any automated technique that places your affiliate cookie on a user's browser without them having knowingly and voluntarily clicked your affiliate link. Commission is only earned when a real person makes a genuine voluntary choice to click your link and subsequently purchase. Cookie stuffing is fraud and will result in immediate termination and recovery of any commissions paid.
You may not send traffic to ANTI TAR via pop-up windows, pop-under windows, exit pop-ups on unrelated pages, forced browser redirects, or any mechanism that displays our offer to someone who did not actively choose to view it. This includes pop-up ad networks, pop-under networks, and interstitial redirect services. Traffic must come from a user who voluntarily clicked your link.
You may not promote ANTI TAR using false scarcity, fake countdown timers, fabricated reviews, impersonation of ANTI TAR staff or the brand itself, fake news articles styled to look like editorial coverage, or any other technique designed to deceive customers into purchasing. This includes creating pages that mimic antitar.com in design, layout, or brand identity.
You may not pay or incentivise users to click your affiliate link without having genuine interest in the product. This includes click farms, paid-to-click (PTC) sites, reward sites where users earn points for clicking ads, and any arrangement where a click is exchanged for compensation unrelated to the product itself.
What is permitted on paid search: You may bid on generic non-brand keywords related to cigarette filters — for example: "cigarette filter tips", "tar filter cigarette", "best cigarette filters" — provided your ad copy and landing page comply with all other promotional guidelines in this section. You may not use our brand name in ad copy, display URLs, or landing page headlines in a way that implies official affiliation or misleads users.
If you are unsure whether a specific traffic method is permitted, email us at [email protected] before launching. We would rather answer a question in advance than claw back commissions after the fact.
Compliance — FDA Rules for Affiliates
This section is important. Please read it fully. ANTI TAR operates in a regulated-adjacent space. Certain claims about cigarette filter products are regulated by the FDA as Modified Risk Tobacco Product (MRTP) claims. Making MRTP claims in your promotions — even with good intentions — creates legal risk for you and for ANTI TAR. Two competing brands received FDA warning letters in 2020 for making these claims.
What an MRTP claim is
Under the US Family Smoking Prevention and Tobacco Control Act, any claim that a tobacco product or tobacco-adjacent product reduces the risk of tobacco-related disease, or reduces exposure to a harmful substance compared to other tobacco products, requires specific FDA authorisation before it can be marketed. ANTI TAR does not have MRTP authorisation — and neither do any of its competitors.
The safe frame: Everything you say in your promotions should describe what the filter physically does — not what it does to the smoker's health. "The clear chamber collects material from cigarette smoke" is a feature description. "Reduces the tar reaching your lungs" is an MRTP claim. The first is fine. The second is not.
Platform-specific compliance
- Facebook / Meta: cigarette filter products are generally permitted as long as promotions do not claim health benefits. Use feature-based language only. Target ages 18+
- Google Ads: tobacco-adjacent products may face additional review. Use feature descriptions, not health outcome language. Consult Google's tobacco-related products policy
- Email marketing: health-claim language in email promotions can trigger CAN-SPAM issues in addition to FDA concerns. Stick to feature-based copy
- YouTube: video reviews are an excellent channel for this product — the visual of the filter filling up is compelling. Ensure verbal claims in the video follow the same guidelines as written copy
If you are unsure whether a specific claim is compliant, email us at [email protected] before publishing. We can review copy quickly.
Proven Angles & Hooks
These promotional angles are FDA-compliant, have performed well in our own marketing, and convert effectively across different traffic sources.
Angle 1 — The Clear Chamber Reveal
Hook: "I smoked for 20 years and never knew this was happening to every cigarette."
Show the clear chamber filling with dark liquid during a single cigarette. The visual does the conversion work. No health claims needed. The viewer draws their own conclusion. Best for video content — YouTube reviews, TikTok, Instagram Reels.
Angle 2 — The 3rd Generation Differentiator
Hook: "Most cigarette filters use 1990s technology. This one is different."
Compare 3-stage vs single-stage. Technical angle works well for skeptical audiences who have tried and been disappointed by other filters. Email lists, review content, blog posts.
Angle 3 — The Loyal Smoker
Hook: "If you're going to smoke anyway, you deserve the best possible filter."
Non-judgmental, meets the smoker where they are. This is ANTI TAR's brand positioning and converts well with long-term smokers who have been lectured about quitting by everyone in their life. Warm, empowering tone.
Angle 4 — Gift Angle
Hook: "The gift for the smoker in your life who won't quit."
Targets the non-smoking family members of smokers — spouses, adult children, friends. High emotional resonance. Gift-giving occasions (Father's Day, Christmas, birthdays) spike conversion significantly. 365-day guarantee removes gift purchase risk.
Angle 5 — Cannabis / Joint Filter
Hook: "The filter that works for cigarettes and joints."
Growing segment, underserved by existing filter brands. The SlimFit Converter makes ANTI TAR compatible with hand-rolled and pre-rolled joints. Different audience, similar conversion psychology — the clear chamber visual works here too.
Creative Resources
Product images and video
- Product images are available in your BuyGoods or Digistore24 affiliate dashboard under the ANTI TAR offer listing
- High-resolution product photography available on request — email [email protected]
- Demo video of the clear chamber filling during use available on request — highly recommended for video promotions
- Brand logo files available on request — use ANTI TAR with the registered trademark symbol on first mention
Sample email swipe copy
The following subject lines and hooks have been tested and perform well. Adapt the body copy to your voice — do not copy verbatim for deliverability:
"For smokers who aren't ready to quit — this is for you"
"Most cigarette filters are 1990s tech. This one isn't."
"The $72 product that 6,300 smokers swear by"
"What happens after your first cigarette with this filter"
Recommended traffic sources
- Email marketing: highest converting channel for this offer. Health, smoking cessation, and general consumer email lists perform well
- YouTube reviews: the clear chamber visual is compelling on video. Unsolicited-style review format converts best
- Native advertising: Taboola, Outbrain — health and lifestyle interest targeting
- Facebook / Instagram: target smokers 35-65, health-conscious adults, or family members of smokers. Feature-based creative, not health-claim creative
- Blogs and review sites: long-form review content with embedded video and before/after chamber images performs well for organic and paid search
Contact Your Affiliate Manager
For campaign support, copy review, custom landing page requests, or any questions about the programme, contact us directly:
ANTI TAR Affiliate Team
Email: [email protected]
Subject line: "Affiliate — [Your Name / Network]"
Response time: within 24-48 hours on business days
We are happy to review promotional copy for compliance before you launch, provide additional creative assets, or discuss custom arrangements for high-volume affiliates.
Questions about the programme?
Email us with "Affiliate" in your subject line.