Our Story

We are a brand which has been born to protect millions of smokers who can’t quit smoking from dangerous tar

When We Thought The Storm Had Over …​

Background Story

In 2006, my mother rushed to me with despair face, when I look at her, I knew something terrible has happened before she even says a word, my uncle has passed away due to lung sickness, he was coughing non-stop and even cough blood in the last year due to smoking. I witness the damage done in his wife and his 3 children when the head of the family passed away at a young age below 50 yrs old. His wife was so down and lost in life, she had no motivation whatsoever in life after her husband passed away, totally changed 180 degrees, and soon she passed away as well due to another sickness. My uncle 3 children are now orphans at a very young age, the eldest was only 10 yrs old and the youngest only 5 yrs old, they have no idea what’s going on and out of sudden, they have no parent. This becomes a major issue for our big family, someone needs to take charge to raise the children. Finger-pointing game began.. no one wants to raise additional children in the family, but yet, someone needs to take care of 3 children.

3 years has passed since that incident and when we thought the storm is over … another uncle has passed away from lung cancer due to smoking as well. All of our family members shocked and grief again, not just another family member has passed away, but also how they died. We were at the hospital watching over how he struggles so much to breathe and keep coughing non stop every second. Both of my uncles have died in so much pain with difficulty to breath and coughing nonstop, their lung has been destroyed by years of smoking. Even oxygen supply from the hospital doesn’t help at all. Both died in vain from multiple lung diseases with no one can help. My heart pinched witnessing that, to me, it’s one of the horrible ways to die. Their last moment on earth was so much in pain and struggle. My mind keep resonating “if only they never smoke… it wouldn’t happen this way, not only he suffering, but his children are the one suffer the most”

My 3rd uncle, which is a heavy smoker as well, witness how tragic his brother’s few last days in hospital, swear that he will stop smoking upon seeing the result of smoking. But alas, his motivation only lasts a week and back to daily smoking again. He said it can not be helped, he can not quit, he has given up on quitting and continue smoking again…

10 years has passed, and I saw this recent shocking article in 2019 on dailymail.uk reveals how doctor shows black lungs filled tar from 30 years smoker here, I quickly relate and remember both of my uncles, their lung condition must be in more or less in the same condition. Black color full of tar cover the whole lung, no wonder it’s very hard to breath when the capillaries inside the lung are all covered by disgusting toxic tar.

World’s Statistic shows

Only 3% Smokers Can Quit

I quickly tried to find a solution for those smokers like my uncle who can not quit even after trying or even do not want to quit at all. From my 3rd uncle case, I understand quit smoking is not as easy as what we non-smoker think. Statistic shows that only 3% able to quit smoking, how about the 97% that cant quit or not willing to quit? I understand some smokers simply doesn’t want to quit, it is their choice. But I do not wish their last few days on earth in vain just like my 2 uncles.

We Value Your Health

The Healthier Way to Enjoy Smoking

In Nov 2019, ANTITAR was born with a mission to help protect the 97% of smokers from dangerous tar causing various lung diseases. The price to pay from smoking unprotected is too high… not only both my uncles last few days were so tragic, but also the wife and children they left behind have to suffer lifetime growing up without their loved father. In my cousin’s case, no guidance from parents, no parents love, they have to find a way to survive at a very young age!

I hope smokers who read this will want to quit smoking, it’s not just my uncles, there have been many smokers who end up similarly. Please value your health and family by stop smoking or if you can not stop, at least protect yourself with cigarette tar filter. Will ANTITAR guaranteed protect you? Unfortunately, nothing can guarantee you 100%, the safest way is still to stop smoking completely, but if you can not or in transition to smoke cessation, ANTITAR will be able to help protect you while you can still enjoy smoking.

Since I witness directly how difficult to become an orphan, we pledge to donate some of our profit to orphanage & charity as well. When you purchase ANTITAR, not only you protect yourselves and family, you also contribute to the charity back. Hope ANTITAR will give you safety and protection to your family and we hope you will be able to quit smoking as well successfully by using ANTITAR. We love to hear your good news & success story, please share it with us!

Our Incredible Team Are Here For You

Rudy Cahyana


Michelle Lim

Head of Social Media


Marketing & Advertising


Customer Support

Can’t smoke without one anymore! You can smoke 2-3 American Spirits with it before it fills up with tar all the way. Can’t believe that was saved from being in my lungs… Can only smoke 2-3 if it’s in a row. Otherwise, the tar will harden and you can’t pull from it. So it’s more like a one-and-done sort of deal, but at 19 cents a pop, whatever. I don’t feel like quitting, but I might as well make it as healthy as I can!

New York
If you sit through 2 full uses of the filters you will freak out at all the tar they catch from going into your lungs. Crazy thing is you will still taste the cigarette without as much harshness. I did have to throw a few away that wouldn’t draw but it was worth it. Within a week of the time I faithfully used these I slept better, had more energy, coughed less, breathed better all day and slept better at night. I didn’t even have a reason to quit really…but I plan to.

Oslo, Norway

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